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How SiriusXM Email Marketing Works

When it comes to email marketing, SiriusXM is a name you will hear a lot. As the largest satellite radio provider in the U.S., SiriusXM has over 30 million subscribers. In addition to its subscription service, the company offers a wide variety of entertainment products, such as commercial-free music, live play-by-play sports, news and talk shows, and other audio services. Its offerings are made up of more than 175 channels. The company"s headquarters are located in New York City. However, SiriusXM also operates in other countries, including Canada, Mexico, and the United Kingdom.

SiriusXM has the requisite technology and service offerings to take advantage of the latest trends in audio, video and entertainment. SiriusXM has arrangements with several leading car manufacturers. For example, the company has agreements with Ford and Volkswagen that allow the company"s subscribers to use the company"s SiriusXM Radio in their vehicles. Similarly, the company provides trial subscriptions to other SiriusXM packages to consumers who are interested in trying out the service. This type of offer likely won"t go away soon.

SiriusXM also offers a 3-month Streaming Platinum trial to eligible customers. While this may sound like a free ride, you should be aware of the following: You will have to pay the monthly service fee after the three months. You will be required to provide accurate Customer Contact information. Additionally, SiriusXM will contact you in a timely manner to notify you of any updates, changes, or other important service-related announcements. You will be given the option to opt out of future communications from SiriusXM.

The email message of the day, however, is a bit of a letdown. The subject line is uninspiring, and the email copy is lacking in the ways of the ilk. A better message would be one that piques the reader"s interest. For instance, include a call to action in the body of the email. A more targeted call to action could be "get streaming now". If the aforementioned isn"t enough to attract readers, add a sense of urgency with a headline that a subscriber isn"t going to ignore.

Although the SiriusXM aficionado has more than a dozen subscription packages to choose from, there are three main options for starting your listening journey. The first is to purchase a SiriusXM radio, which is available in both new and pre-owned cars. To get the radio, you will need to register using the ESN or RadioID of the vehicle, or enter your credit card information. Alternatively, you can download the SiriusXM app on your smartphone. Using the app will also give you a SiriusXM username, which you can use to manage your account.

The other obvious way to promote the sizable is to send an email to subscribers with a promotional offer. Although this is not the most common form of advertising, the company does offer a number of free offers to prospective subscribers, which are generally the most interesting. For instance, the company offers a three-month Streaming Platinum trial to customers who buy a specific vehicle. Also, the company will send out important service-related notices through email.

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